Press release -
Hurtigruten Launches First-Ever Nordic Tours Brochure with Early Booking Offer
London, UK (September 18, 2025) — Hurtigruten, the leader in iconic Norwegian coastal voyages, has unveiled its first-ever Nordic Tours brochure for the UK market. The brochure combines 13 curated and exclusive small-group tours ranging from 5 to 19 days across Norway, Finland and Iceland - by land and sea.
The collection pairs Hurtigruten’s iconic coastal voyages with scenic rail and road journeys, offering both escorted and independent options designed for meaningful, authentic travel. Expert guides will bring landscapes and cultures to life, with itineraries tailored for like-minded explorers.
“This brochure brings our Nordic home to life beyond the coastline, by blending our unique voyages with curated land experiences,” said Prini Patel, Marketing Director, Hurtigruten UK & Emerging Markets. “It gives agents compelling new product and experiences to sell year-round, and consumers even more choice. With clear hooks like the Northern Lights and in-depth cultural touring, all backed by the Hurtigruten brand guests already trust.”
Programme highlights include:
- *NEW* Discover Norway with Summer Arctic Cabin Adventure - This 10-day itinerary takes guests from Oslo to the far north, with an overnight stay in a luxury Arctic fishing cabin at the Kirkenes Snowhotel. Highlights include king crab fishing on Norway’s northern coast, a five-night Coastal Express voyage to Bergen, and a scenic rail journey through the fjords and mountains back to Oslo.
- *NEW*Grand Nordic Adventure - This 19-day itinerary travels from Helsinki through Finland’s wilderness to northern Norway, staying in Arctic retreats and visiting the iconic Kirkenes Snowhotel. Sail to Bergen, then fly to Iceland for a six-day guided tour of its volcanic wonders.
- *NEW* Best of Norway – This 12-day route starts with two nights in Oslo before flying north to Kirkenes in Arctic Norway. Guest then sail the classic Coastal Express voyage south to Bergen, then return to Oslo on the iconic Flåm Railway. Travelling through spectacular valleys and mountain highlands, with a cruise in UNESCO-listed fjord along the way.
To celebrate the launch, Hurtigruten is offering an Early Booking Launch Offer. With savings of up to £200pp on selected departures from their new touring programme, when booked by 31 October 2025 (T&Cs apply).
Details about Hurtigruten’s Nordic Tours are available here and brochures can be requested from here.
Topics
Since 1893, Hurtigruten has connected Norway’s coastal communities. They transport locals, cargo, and international guests to 34 ports along the legendary 12-day round trip between Bergen and Kirkenes - sailing what is often called ‘the world's most beautiful voyage’.
Today, their custom-built fleet offers authentic, immersive experiences, showcasing the natural beauty and cultural richness of this stunning coastline and the communities that call it home.
Committed to setting a higher standard for more sustainable travel initiatives, their fleet includes four battery-hybrid powered ships, while they prioritise energy efficiency, responsible waste management and locally sourced ingredients. Through their ambitious Sea Zero project, Hurtigruten aims to develop their first ship that can sail emissions-free in normal operations on the Norwegian coast by 2030.
Hurtigruten operates year-round, offering two different experiences: the Original Coastal Express voyages and the premium, all-inclusive Signature voyages, dedicated to Svalbard (summer) and the North Cape (winter).
